Highly Recommended

Order Highly Recommended now.

Zocalo Group Paul is also the founder, president, and CEO of the Zócalo Group. This award-winning—and highly recommended—social media and digital marketing agency represents many of the world’s leading brands. Zócalo’s mission is simple: to ensure that our clients become the most discovered, talked about and recommended brands in their category. Learn more at ZócaloGroup.com.

About the book

Recommendations have long been regarded as the Holy Grail to marketers of all stripes.

In his new book, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business, Paul M. Rand shares breakthrough insights and best practices to help your brand become the most discovered, talked about and recommended in its category.



Business 2 Community

“I would recommend this book for anyone who is interested in building a brand. Marketers will get a few pointers from different case studies and business owners will know what to look for and a conceptual understanding of how to manage their brands. And if you have any interest in marketing, advertising, or branding and are not much of a frequent online reader, this book has the entire recommendation ecosystem covered.”

Sept. 22, 2013


“The book is well written and easy to read. Rand introduces a few new concepts that are easy to implement into any type of marketing. It’s a great book for those new to marketing and it’s a good refresher for those that have been in marketing for a while.”

Sept. 18, 2013

new york journal of books

“Offering big ideas, stories and statistics, counsel and prescription, for some Highly Recommended will be inspiring and energizing, while others might experience this book as marketing tough love. Highly Recommended is highly recommended.”

Sept. 16, 2013


Industry Week

Innovation: The Voice of the Customer

September 30, 2013

Business News Daily

Want to Be 'Likable'? Start Listening

September 20, 2013

Small Business Advocate Show

Harnessing the power of word-of-mouth

September 13, 2013


Social Media Week Chicago

Highly Recommended: Harnessing the power of word-of-mouth and social media to build your brand and business

View Livestream of presentation

About the author

Paul M. Rand

Paul M. Rand is recognized as a visionary business strategist, entrepreneur, social and digital marketer, and public relations professional by a number of business and marketing publications. He is regularly quoted in leading business outlets and is a frequent speaker at industry conferences. Paul is the past president and board member of the Word of Mouth Marketing Association (WOMMA), and he currently serves on the board of the national Council of Better Business Bureaus (BBB). He is an adjunct faculty member and Vice Chairman of the Dean’s Advisory Board of DePaul University’s Driehaus College of Business and The Charles H. Kellstadt Graduate School of Business. Paul, his wife, Diane, and their three children live in the north suburbs of Chicago.

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